The South Wales Blues

So Cardiff have changed their colours from traditional blue (since 1908) to red.

A move dubbed by some as a Malaysian-orientated money-spinner, others as a patriotic conversion to the red dragon of “Y Ddraig Goch, and by others as a downright insult to the history of the Bluebirds. 

Cardiff’s owners can definitely talk the talk; pledging to expand the stadium, massively improve the training facilities, clear the debts and add strength and depth to the squad, but will it all just magically appear?

I don’t think there will be a single Cardiff City fan (is it too early to call them Red Dragon’s yet?) who will be complaining about the shirt colour if they become a stabalised, mid-table Premier League side with a state of the art stadium and training facilities – it’ll all be forgotten. The cries of “Come on you Reds!” will echo around the Cardiff City stadium.

The badge won’t forget the clubs roots though. I think the board, recognising that it’s going to be a controversial decision they’ve made, have put their bluebird at the bottom of the badge as an attempt at sweetening the fans.

I’m not sure where I stand on this. The club belongs to the owners, they’ve already invested £40m, and have pledged more money, they’re the ones who take on the millions of pounds of debt, along with the stress of running a business.

But it’s the supporters who make a club, and Cardiff City fans are very, VERY loyal, with extremely strong views on their club, particularly if it’s going to make them a laughing stock in front of their dear neighbours, Swansea.

According to the owners, it’s a rebranding that is essential, to make sure they break into the Asian markets. But what good is an extra 5,000 shirts sold in Malaysia (which are bound to be sold at less of a profit from production cost) and 10,000 less shirts and 2,000 less season tickets sold. I know it’s literally all “if’s and but’s” at the moment, but it could happen. It could seriously backfire on the owners.

I wouldn’t be surprised to see a group of 20-30 hardcore bluebirds fans having a song and dance outside the stadium with banners protesting about the shirt, but what good is that going to do? It’s too late now.

Get on with the promotion chase, and see if red shirts will give City and better luck this year than they’ve had in the last few.


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About Matthew Norman

A Search Manager working in the SEO department with three years of digital marketing experience in Middlesbrough, UK and now in Sydney.

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